Branding
Developing cohesive brands that reflect your core values and position you for success.
Brand Architecture
Brand Identity
Discovery & Research
Iconography
Typography
Naming & Messaging
Brand Guidelines
Brand Strategy
Logo & ID Systems
Who is Mr.Smith?
Our name reflects our philosophy: as one of the most common English surnames in the world, Mr. Smith represents everyone. Mr. Smith can be anyone. And we bring this philosophy to life by stepping into our clients’ personas, crafting meaningful connections that resonate deeply with their users.
Since its founding as a design studio in 2013, Mr. Smith has evolved into a full-scale brand, strategy, and digital agency, powered by a team of award-winning creatives. Our growth is fueled by a passion for innovative thinking and a commitment to creating meaningful brand experiences.
From emerging startups to established companies, we craft tailored strategies, design, and marketing solutions that align with each client’s unique goals. By aligning our team and process with your brand’s story, we help every client thrive in a way that’s uniquely their own. From emerging startups to established companies, we craft tailored strategies, design, and marketing solutions that align with each client’s unique goals. By aligning our team and process with your brand’s story, we help every client thrive in a way that’s uniquely their own.
Expertise
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Our in-house team leads all branding, development, campaign, production, and experience services, ensuringthat every project aligns with our high standards and vision. However, we recognize that every client has unique needs.
To ensure that we're always able to provide the precise focus any given project requires, we also tap into anetwork of contracted specialists and technology partners. This gives us access to hundreds of skilledprofessionals, allowing us to scale and adapt seamlessly.
Development
Building user-focused digital experiences that are beautiful and functional.
CMS Integration
Content Strategy
Application Design
Digital Brand Assets
Interaction Design
User Interface (UI)
User Experience (UX)
eCommerce
Website Design
Campaigns
Data-driven campaigns that connect with the right audience at the right time.
Affiliate Marketing
Conversion Optimization
Content Marketing
Inbound Marketing
Email & SMS
User Testing
Media Planning
SEO & Conversion
Social & Digital Media
Search Engine Optimization (SEO)
Production
Bringing brands to life through engaging visuals and compelling storytelling.
Production Design
Scriptwriting
Art Direction
Post Production & VFX
Live-Action Production
Motion & Animation
Storyboarding
Copywriting
Video Production
Photography
Experience
Translating your brand’s vision into physical spaces and tangible assets.
Point-of-Sale (POS) Design
Presentation Design
Interior Branding
Wayfinding & Signage
Editorial Design
Communication Design
Stationery Systems
Collateral & Prepress
Packaging Systems
Clients
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We join forces with companies of all sizes and sectors, united by a dedication to addressing real human needs.With over 12 years of experience leading transformative brand journeys, we leverage our full-cycle digital capabilities to shape brands, experiences, and products that enrich the lives of millions every single day.
Our expertise has earned us the trust of companies with a combined enterprise value of $2.5 trillion, makingus a partner of choice for impactful change. With 35 active clients and the distinction of being the 8th largestad agency in Western New York, we continue to deliver award-winning work. To date, we’ve been honoredwith over 60 local, regional, and national American Advertising Awards a testament to our commitment tocreativity and excellence.
Team
03
Our in-house team leads all branding, development, campaign, production, and experience services, ensuringthat every project aligns with our high standards and vision. However, we recognize that every client has unique needs.
To ensure that we're always able to provide the precise focus any given project requires, we also tap into a network of contracted specialists and technology partners. This gives us access to hundreds of skilled professionals, allowing us to scale and adapt seamlessly.
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