Who is Mr.Smith?

Our name reflects our philosophy: as one of the most common English surnames in the world, Mr. Smith represents everyone. Mr. Smith can be anyone. And we bring this philosophy to life by stepping into our clients’ personas, crafting meaningful connections that resonate deeply with their users.

Since its founding as a design studio in 2013, Mr. Smith has evolved into a full-scale brand, strategy, and digital agency, powered by a team of award-winning creatives. Our growth is fueled by a passion for innovative thinking and a commitment to creating meaningful brand experiences.

From emerging startups to established companies, we craft tailored strategies, design, and marketing solutions that align with each client’s unique goals. By aligning our team and process with your brand’s story, we help every client thrive in a way that’s uniquely their own. From emerging startups to established companies, we craft tailored strategies, design, and marketing solutions that align with each client’s unique goals. By aligning our team and process with your brand’s story, we help every client thrive in a way that’s uniquely their own.

Expertise

01

Our in-house team leads all branding, development, campaign, production, and experience services, ensuringthat every project aligns with our high standards and vision. However, we recognize that every client has unique needs.

To ensure that we're always able to provide the precise focus any given project requires, we also tap into anetwork of contracted specialists and technology partners. This gives us access to hundreds of skilledprofessionals, allowing us to scale and adapt seamlessly.

Branding

Developing cohesive brands that reflect your core values and position you for success.

Brand Architecture

Brand Identity

Discovery & Research

Iconography

Typography

Naming & Messaging

Brand Guidelines

Brand Strategy

Logo & ID Systems

Development

Building user-focused digital experiences that are beautiful and functional.

CMS Integration

Content Strategy

Application Design

Digital Brand Assets

Interaction Design

User Interface (UI)

User Experience (UX)

eCommerce

Website Design

Campaigns

Data-driven campaigns that connect with the right audience at the right time.

Affiliate Marketing

Conversion Optimization

Content Marketing

Inbound Marketing

Email & SMS

User Testing

Media Planning

SEO & Conversion

Social & Digital Media

Search Engine Optimization (SEO)

Production

Bringing brands to life through engaging visuals and compelling storytelling.

Production Design

Scriptwriting

Art Direction

Post Production & VFX

Live-Action Production

Motion & Animation

Storyboarding

Copywriting

Video Production

Photography

Experience

Translating your brand’s vision into physical spaces and tangible assets.

Point-of-Sale (POS) Design

Presentation Design

Interior Branding

Wayfinding & Signage

Editorial Design

Communication Design

Stationery Systems

Collateral & Prepress

Packaging Systems

Clients

02

We join forces with companies of all sizes and sectors, united by a dedication to addressing real human needs.With over 12 years of experience leading transformative brand journeys, we leverage our full-cycle digital capabilities to shape brands, experiences, and products that enrich the lives of millions every single day.

Our expertise has earned us the trust of companies with a combined enterprise value of $2.5 trillion, makingus a partner of choice for impactful change. With 35 active clients and the distinction of being the 8th largestad agency in Western New York, we continue to deliver award-winning work. To date, we’ve been honoredwith over 60 local, regional, and national American Advertising Awards a testament to our commitment tocreativity and excellence.

Team

03

Our in-house team leads all branding, development, campaign, production, and experience services, ensuringthat every project aligns with our high standards and vision. However, we recognize that every client has unique needs.

To ensure that we're always able to provide the precise focus any given project requires, we also tap into a network of contracted specialists and technology partners. This gives us access to hundreds of skilled professionals, allowing us to scale and adapt seamlessly.

Ryan
Delmar
Associate Creative Director
Sean
Dimmer
Operations Director
Rob
Dimmer
Founder & Principal
Michael
Greiner
Digital Developer
Lindsay
Neilson
Sr. Art Director
Chrissy
Pyne
Partner, Creative Director
Kelsey
Sikora
Visual Designer
Collin
Wittman
Partner, Strategy Director