We are Mr. Smith.

Our name is an extension of our design philosophy. Mr. Smith, the most popular English surname in the world, is everywhere.

We’re anchored in Buffalo, New York but our brand and overall approach is born out of Scandinavian design philosophies characterized by simplicity, functionality, and clean lines. By combining function with aesthetics, the whole becomes greater than the sum of its parts.

Mr. Smith can be anyone. Mr. Smith can do anything. And we apply this concept by creating meaningful solutions for our clients and not for ourselves.

We use design and user-based thinking to help companies acquire and delight customers. And sure, we’ve won awards and all that fun stuff, but what really matters to us is having a meaningful impact on meaningful brands.