Flint

The word “restaurant” doesn’t do Flint justice. It isn't just a place where you go and get fed. No, it's a place where you go and get energized by the lighthearted vibe, the passionate people around you, the imagination of the menu, and the flawless quality of every last bite.

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When we began working with the Flint team on their brand identity, we knew we had to create something that brought this energy to life in every touchpoint.

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To that end, we developed a vibrant color palette that’s warm and inviting as well as hip and fresh. We then paired that color identity with an unpretentious scripted logo wordmark and a series of playful icons meant to highlight that nothing about this place takes things too seriously.

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All of these elements combined in myriad ways when we worked on packaging design (a true feat for a restaurant with such an eclectic mix), custom wallpaper development, and social media asset creation designed to help drive awareness to the downtown Buffalo crowd.

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Mr. Smith was chosen as agency partner responsible for Brand Identity, Menu & Stationery, Collateral Design, Packaging, and Interior Branded Elements.

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