Our name reflects our philosophy: Mr. Smith represents everyone. We step into the shoes of our clients and their audiences to build brands that connect — clearly, creatively, and with purpose.
Founded in 2013 as a design studio, Mr. Smith has grown into a brand strategy and content studio built for modern businesses. We combine strategic thinking with bold creative to deliver work that moves fast, works hard, and makes an impact.
From startups to established brands, we partner closely with teams to align on vision, activate strategy, and create content that gets results without the bloat.
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Our in-house team leads all brand, digital, campaign, and content work ensuring every project meets our standards for quality, speed, and impact.
For projects that require deeper specialization, we tap into a trusted network of creative and technology partners. This gives us the ability to scale fast and stay focused, bringing the right talent to the table without sacrificing agility.
We build brands with clarity and consistency, helping businesses stand out and scale with confidence.
Brand strategy and positioning
Naming & identity systems
Voice, tone, and messaging
Visual identity & brand kits
Design systems & brand guidelines
We develop content that drives attention, tells your story, and works across every touchpoint.
Campaign strategy & creative
Social content & storytelling
Video, photography, and animation
Copywriting & scriptwriting
Paid Creative & marketing
We design digital experiences that feel like your brand and function like your best salesperson.
Analytics & conversion optimization
eCommerce and CMS platforms
Landing pages & microsites
UX & UI design
Website design & development
We bring your brand into the real world through thoughtful design and execution across every medium.
Presentation Decks & Sales materials
Event branding & merchandise
Campaign Assets and Marketing Materials
Signage & environmental branding
Packaging & print systems
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We work with startups, growth-stage companies, and established brands that share our drive to make meaningful things — fast and well.
With over a decade of experience shaping brands, campaigns, and digital experiences, we’ve earned the trust of companies representing more than $2.5 trillion in enterprise value. Today, we partner with 35+ active clients across sectors and we’re proud to be recognized as one of the top agencies in Western New York.
Our work has been honored with over 60 American Advertising Awards, but what matters most: results that move the needle.
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We’re built lean on purpose, led by a core team of strategists, creatives, and producers who thrive on clarity, speed, and impact.
When a project demands added firepower, we extend through a trusted network of specialists and partners. It keeps us agile, adaptable, and always aligned to what the work actually needs.
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