Ronald Wayne products are formulated based on the input of barbers all over the United States. Carefully crafted, tested and perfected for your styling needs, RW was looking to launch a sea salt spray, aftershave, pomade, and beard oil for their first rollout.
When they approached our team, they knew they wanted a classic look as the name of the product is deeply rooted in tradition. Much like the look of the brand and packaging, RW wanted a straightforward approach to their product. It's simple - quality is the core of everything for the brand.
The Ronald Wayne team has backgrounds rooted in engineering, barbering, style, and design which allows us to produce a polished products to satisfy all tastes.
The Mr. Smith team was chosen as agency partner responsible for Brand Identity and Packaging Design.