Designing a brand fit for a discerning audience.

Ronald Wayne products are formulated based on the input of barbers all over the United States. Carefully crafted, tested and perfected for your styling needs, RW was looking to launch a sea salt spray, aftershave, pomade, and beard oil for their first rollout.

When they approached our team, they knew they wanted a classic look as the name of the product is deeply rooted in tradition. Much like the look of the brand and packaging, RW wanted a straightforward approach to their product. It's simple -  quality is the core of everything for the brand.

The Ronald Wayne team has backgrounds rooted in engineering, barbering, style, and design which allows us to produce a polished products to satisfy all tastes.

The Mr. Smith team was chosen as agency partner responsible for Brand Identity and Packaging Design.