Communicating the passion of a master chef.

Chef Victor Parra Gonzalez has two great loves in his life: food and family. After successfully establishing himself as someone to watch in the Buffalo foodie community with his first restaurant, Chef Victor knew he wanted his next project to truly combine his two loves. With an idea for a modern take on Mexican cuisine, he approached the Mr. Smith team to help his vision come to life. We worked closely with him to design an abstract identity suite and help curate the communal dining experience he wanted to provide.

With a deep focus on the branding and the simplicity it evokes, the Las Puertas website is a simple, elegant presentation of necessary information. Clean and easy-to-navigate, the website helps tie the brand together and helps patrons begin to understand the experience that awaits them when they visit Chef Victor’s labor of love.

Mr. Smith was chosen as agency partner responsible for Brand Identity, Stationery, Menu Design, and Website Design & Development.